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Master the techniques that business analysts at leading companies use to transform data into bottom-line results. For more than a decade, well-known consultant and business professor Wayne Winston has been teaching corporate clients and MBA students the most effective ways to use Microsoft Office Excel for data analysis, modeling, and decision making. Now this award-winning educator shares the best of his classroom experience in this practical, business-focused guide--updated and expanded for Excel 2007. Each chapter advances your data analysis and modeling expertise using real-world examples and learn-by-doing exercises. You'll learn how to create best, worst, and most-likely scenarios for sales, estimate a product's demand curve, forecast using trend and seasonality, and determine which product mix will yield the greatest profit. You'll even discover how to interpret the effects of price and advertising on sales and how to assign a dollar value to customer loyalty. You get all the book's problem-and-solution files on CD--for all the practice you need to solve complex problems and work smarter with Excel.
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Komentáře čtenářů (1 - 5 z 17)
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1.  16.07.2010
Good Purchase
Overall this is a great buy, it is a comprehensive read which breaks the information down into manageable sections. The only thing i think could be improved upon are the practice files which i could use a little more organization. I assume they are great in a classroom setting but are sometimes hard to immediately follow for the independent reader.
2.  26.03.2010
Very useful book for financial analysis.
When I just started my career as a financial analyst, a project manager gave me a pile of condensed training materials which included the excel functions that I would be using most frequently. I bought this Data Analysis & Modeling book 2-3 weeks after my first day of work and I found many of those taught in the book aligned with those on the training materials from my manager. The book has been very useful to me as it has a lot of cases to demonstrate how those functions can be applied.
This book is a book teaching MS Excel, but shaped in a way that focuses more on functions that are useful to financial analysis. It won't make you a financial expert after reading the book -- you need to know the financial concepts like fixed / variable cost, NPV & IRR, stocks & options first, then the tools introduced in the book will help you organize, calculate or present your data.
Pros:
- Clear step by step explanation
- Lots of examples & Exercises included in CD.
3.  03.03.2010
Data Analysis and Business Modeling
The book and it's examples are on the most part excellent. CD examples are well done. Some of the explainations are not as clear as they should be. On the whole I really believe the book is an excellent buy and a good additions to my library.
4. 20.02.2010
excellent book, a must for business analysts
I am a bit surprised to see some bad comments are being made about the book. I have found this book excellent and helpful for my day to day working hours. THis is a well written, well defined book. BUt people with no or few statistics background might found it hard as analysis is mostly statistics.
HOwever, i thank the writer for the book.
5.  04.02.2010
Lesson Learned
The following reply was received about my complaint;
"Hi Charles,
Unfortunately the CD is broke but I do have a softcopy of all the contents of the CD. Its size is about 32MB, let me know the best way I can transfer this across to you. Do you have an FTP site where I can upload this otherwise I'll try to send this across in multiple mail attachments.
Thanks,
Deepak".
I am confused. Since then I have purchased a better product that fits my purpose more completely. Inasmuch as I didn't pay much for the product, I have no intention of persuing it. In the future I will avoid this seller as a lesson learned.
Charles Bradshaw
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